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GRAFSTRACT: The Bronx Street Art Renaissance

After a three year film festival run in 13 different countries, my award-winning short documentary film is now live...
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Bloodshed & Beauty: Sarajevo

The scars of its bloody past are still there but Sarajevo has not only rebounded but risen to become one of the most beautiful cities in Europe...
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Easter Seals South Florida

Easter Seals has been helping individuals with special needs for more than 80 years...
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The Historic City of Antigua, Guatemala

Eye-popping images of this warm and colorful city...
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A Day at the Beach for Ventilation Assisted Children

You've never seen a trip to the beach quite like this one...
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20 Great Movie Villains You Won't Find On Most 'Greatest Movie Villains' Lists

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South Florida's Distinctive Video Production Company

Dan Perez is a multiple award-winning documentary filmmaker who has been producing distinctive videos for businesses and community organizations such as Miami Children's Hospital, The United Way, The Greater Fort Lauderdale Alliance, The Coral Gables Chamber of Commerce, Easter Seals, and many others, since 2006.

Creativity & Community

With a reputation for merging creativity with efficiency as well as for his involvement in the community, Dan Perez has quickly become the most recognized video producer in South Florida. DID YOU KNOW that video promotion is over 6 times more effective than print and online? If you're not using video to promote your product or service, maybe it's time you did. CONTACT US - we can help.

What we do

CORPORATE VIDEOS

FUNDRAISING/AWARENESS VIDEOS

DOCUMENTARY FILMS

LIVE EVENTS/SEMINARS

TRAINING VIDEOS

PHOTOGRAPHY

"When your work speaks for itself, don't interrupt." - Henry J Kaiser

Freshly BrewedThe Latest Posts

38

Why I Like Tom Cruise - and Why You Should Too

Tom Cruise has had an impressive run as Hollywood's mightiest star and it's been no accident. Cruise has taken some of the biggest career risks of any other actor of his generation; risks most of us would never dare to take... Read more
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Miami Children's Hospital: Values & Guiding Behaviors

When Miami Children's Hospital was looking for an orientation tool to effectively relay their mission and core values to new hires, they decided that a video would be the most effective method... Read more
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Does Social Media Even Exist Anymore?

There's a lot of passion out there for social media and it's incorporation into every aspect of our business and personal lives. It's almost reminiscent of Christian revival of the late 1960s and early 1970s (remember the "Jesus Movement"?). Everyone wants to preach the good word of social media and it's amazing healing powers. Those that believe will see heaven and those who don't will burn everlasting in a lake of fire. . .yes?

Recently, I read a post from Mr. Jay Baer who operates a wonderful blog called “Convince & Convert”. The article, “Why You’re the Key to Social Media Success”, noted that in 86% of companies, executives are still not using social media. “The biggest obstacle standing in the way of companies’ embrace of social media isn’t the tools, or measurement confusion, or even being able to make the time to do it day-to-day.” states Mr. Baer. “The biggest obstacle is corporate culture.”

Corporate culture - the policies and procedures that define how a company will operate. Sure the social media tools are there but who has the time? Or the resources? Moreover, in corporate culture many approvals are necessary to create any new ideas. New ideas are easily dismissed as too risky or even unnecessary and with social media there are very few hard facts available as to return on investment. So they still do business the old-fashioned way: using traditional marketing, identifying prospects, presenting the benefits of their product/service, and closing the sale. Face-to-face in most cases. And that's the way most companies will continue to do business unless someone can show them that this simple time-tested formula no longer works. And you know what? The formula ain't broke.

In this social media craze we seem to have forgotten how many profitable companies, large and small, have successfully grown their revenues, customer base and trust over the years (and continue to grow) without the help of social media. So, if 86% of company executives are still not using social media, what does that mean? That they're now foolish? That they’ve suddenly become rigid? That the company will meet it’s doom unless they utilize social media immediately despite offering a quality product at a competitive price, delivered with exceptional customer service?

No. What this means is that most companies are not yet ready to invest money or resources on social media training & research because social media can’t really be defined. It doesn’t exist anymore beyond a label. There are too many avenues for a company to consider when choosing the right social media strategy. A video campaign on youtube? Sounds simple enough! Just have to identify a company representative to speak on camera, get the already overburdened marketing department to come up with a good script, then have the PR department take a look at it, purchase a good video camera (or hire a professional video production company?), find a location…and then what? Just stick it up on youtube? Hmm, well maybe a facebook fan page would be best. But what do we put on it? Photos? Events? Who will manage it? How do we get people to “like” us? How will that help us get more sales? Scratch that, let’s go with a blog! So who will write it? CEO? VP of Sales? How often? What do we write about? Oy vey!

Fortunately, there are a plethora of self-proclaimed social media “gurus”, “experts” and “consultants” out there (most of whom have never worked a day in their life in corporate America – check the bios!) who will help guide you through the stormy social media seas. They’ll tell you about the handful of companies that have had some measure of success through social media campaigns (usually larger companies that have the budgets and resources to investigate social media strategies) and warn you of your company’s impending doom (in about 3-5 years) if you don’t accept facebook as your personal Lord and savior. “And many false prophets shall rise, and shall deceive many.” ~Matthew 24:11.

I strongly believe that in the coming years, research will prove that social media can be a very effective part of a company’s overall business plan and you will begin to see the investments into the development of social media manager positions and training in more and more companies. How big a role social media will play in a company's overall business plan will be determined over time. 7-10% is my guess, mostly in customer service/retention, which could still mean millions of dollars to large companies. At that time, the social media revival will begin to ebb as more and more companies kneel at the altar, confessing their sins and being spared eternal damnation.

Back in the late 80’s, the Pixies, an indie pop rock group, were the darlings of the underground alternative rock scene. We believed they were the second coming of The Beatles (they were) and people who didn't dig them were "squares". Well, as soon as they were getting regular radio airplay and going platinum, we no longer wanted to associate ourselves with the masses who just a year ago couldn’t recognize the greatness of our beloved band. When everyone’s "getting it" its no longer cool…right? So we began our hunt for the next best kept secret in music. . .we found it in a band called Pavement.

Something else will surely come along for people to get passionate about and perhaps one day social media won’t be the buzz-word it is today but rather just another communication tool. It’ll become common. And until "those who do" engage with "those who don't", social media might never be more than "...sound and fury, Signifying nothing." But I doubt that very much. I think it’s here to stay. Like Jesus.

Nuff said.

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Sunset Beach Wedding Ceremony: Michelle & Matt

Beautiful Hideaway Beach in Marco Island was the setting for Michelle & Matt's wedding day. Here are highlights from the ceremony and sunset walk on the private beach...

Watch video

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Wedding Video: Jocelynn & Vinny

A beautiful day in Fort Lauderdale for Jocelynn & Vinny's wedding day. Featuring music by Sigur Rós. . . Watch video
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Harley Davidson Motorcycles

When Bruce Rossmeyer's Harley Davidson wanted to promote their 2009 models, they recognized that one video was worth a thousand words. . . Read more
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The Brass King [LIVE]

The Brass King "Rare Grooves Selector" performs live at the Raleigh Hotel in Miami. . . Read more
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Elena Linares of RazzleDazzle Barbershop

From Battered Women's Shelter to owner of RazzleDazzle Barbershop in Coral Gables. Here's the amazing story of Elena Linares... Read more
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The Nathan & Ethan Bortnick Story

When Ethan Bortnick's baby brother Nathan had to undergo heart surgery at Miami Children's Hospital, Ethan took to the piano and became a child prodigy at the age of 7. . . Read more
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South Florida Hip-Hop: LaGuardia

Miami's own LaGuardia performs live at City Limits in Delray Beach... Read more