When Tripp Scott, one of the most trusted and respected law firms in Florida, was looking for a way to offer value to their subscribers, they decided that video was the way to go. And with studies showing that more than 90% of internet users prefer watching a video to reading an article, this was the proverbial “open and shut” case.
The marketing team at Tripp Scott came up with a series of video interviews, hosted by Tripp Scott President Ed Pozzuoli, that would feature a local and/or regional leader in the business, political, or non-profit fields. The videos (produced by yours truly) deliver valuable information to their subscribers on a number of issues affecting the state of Florida such as education, housing, the economy, real estate and many more.
This particular segment features Florida Governor Rick Scott. Recorded at the North Broward Academy of Excellence in North Lauderdale right before signing a controversial charter school expansion bill. Governor Scott also discusses his seven-point plan for Florida, the economy, and the housing market.
How are you delivering value to your subscribers? If you’re not using video yet, don’t you think it’s time you considered it? After all, it’s what people prefer, yes? Call us, let’s talk.